Bluechip Corporate Investment Centre Private Limited  


The Largest Retail Financial Products Distribution House in India


Bluechip Corporate Investment Centre Private Limited was founded in December 1989 by brothers J. Rajagopalan, J. Rajaraman and J. Kannan with the aim of bringing financial products closer to retail customers by helping them invest smartly in multiple highly rated financial products.

From a very humble beginning of one office and a two-member staff at Fort, Mumbai, today Bluechip has grown to become India's largest Retail Financial Products Distribution House with 500 plus retail branches in over 200 locations with the patronage of over 5 lacs customer families. We aspire to become the Customer’s First Choice in Financial Products Distribution across India.

Our Vision:

We work with the vision to become the Customer’s First choice in Financial Products Distribution House across India.

Our Strength:

Bluechip understands that every client has different financial needs. We always keep customer’s interests & goals in mind, and help them to create a safe and secure financial future by suggesting suitable financial products, like Mutual Funds, Corporate Fixed Deposits, Government Bonds, NFOs, IPOs, Life and General Insurance Plans.

We attribute our success to our Staff Members as they are our most important asset, and it is their contribution that has enabled us to achieve our status. We actively strive ourselves to attract, develop and retain talented people.

Bluechip always stayed ahead of the curve by adopting itself to the ever changing market dynamics and incorporating those learnings to make its customers invest better.

Services we Offer:

A firm believer of personal interactions which is a must in Investment decisions, Bluechip pioneered the concept of “Door to Door Service” since inception.

We provide services at the doorstep of our clients at the time of their convenience across India. Today more than 5000 customers are opting for our free doorstep service every day.

Bluechip’s in-house fortnightly magazine “Bluechip Bulletin” is the most preferred retail customer investment newsletter in India. It is updated with the latest information on various financial products and is availed by more than 5 Lac customers every month.

We have no franchises, no sub agents and we publish no advertisements. We deal directly with our customers and rely on the feedback, testimonials and referrals by our clients as our only tools of publicity.


Our values which are based on integrity and honesty in dealing with customers and our product knowledge has enhanced our customer base. As a financial product distributor, Bluechip understands the value of confidentiality of customer information. We invest in the latest technology and work with secure systems that are constantly tested and upgraded to maintain the safety and security of customer information.

Over the years, Bluechip has grown with the positive recommendations of its people, both staff and customers, and attained the position of Loyal and Trusted Distribution House which always stood with customers in rough times